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How did CEO OF MY OWN LIFE™ Planner come about?

Ella Iconic

Posted on October 12 2016

CEO OF MY OWN LIFE™ planner | Ella Iconic

CEO OF MY OWN LIFE planner is a new planner on the market and I wanted to share it’s journey with you all. It has been eventful, so let’s start at the beginning!


This planner was born in late 2015 when I started to look for a planner to assist me with a start up I was working on.

I wanted something classy, easy to use and effective. I knew there were lots of planners on the market so I was sure to find something that will fit my needs. I tried weekly planners, journals and all sorts of agendas but nothing seemed to be a perfect fit.

My days were filled with million to dos, meetings, must do lists and it wasn’t just for my business, I had a lot going on in my personal life too and mixing all those things in one planner simply was not working well. So I decided to have two planners, one for my new business and one as a personal one. So far so good. But a month in however, it was clear that carrying two planners around was a bit much and simply too heavy! I had suppliers to see, meetings all over the place, dinners with friends and having to juggle two planners in my handbag was not ideal. 


CEO OF MY OWN LIFE™ planner | Ella Iconic

Then, I had an idea, - why don’t I create a planner that would work for my crazy life?

Being a creative type, I dived straight in and started designing my perfect planner. I don’t even remember how many versions I created, but let’s just say it was quite a few! While I was pretty much certain on the structure right from the get go: it had to be a day per page and it had to be divided into sections: business | home | health | me, getting the look right was also very important to me. 

As any creative individual will testify, you can spend hours playing with fonts and colours but I had a start up to focus on. It was decision time. Focus on my start up or focus on my new passion, - designing planners for busy individuals like myself. Since by this point I was so engrossed with the designs and research, I decided to put my other start up on hold and focus on this as much as I can.  

I found lovely communities online that really inspired and supported me. I never knew planning communities even existed! (thank you Instagram!). I decided that I would like to share my new love with the world too. If I needed something like this perhaps there are others who would benefit from my planner too. I spoke to my husband about my idea about starting a stationery business and though he was somewhat apprehensive at first, he saw how much I believed in this and with his blessing and support I decided to launch ELLA ICONIC, - 19th March 2016 to be exact. 


CEO OF MY OWN LIFE™ planner | Ella Iconic

I really wanted to share my new planner designs with the world as soon as possible. I wanted to reach out to people and get their feedback by involving everyone from the get go. WOW, the response was amazing! With the help of my new found planner community not only CEO OF MY OWN LIFE planner was born but also the three designs that are now out, they were chosen by the community itself! 

Around in July 2016, it was time to look for a printing house to make my dreams a reality. Simple in principle, not so much in reality! After speaking to many factories I decided to go for a couple and requested samples. Some were bad, some ok but just not perfect.

I think the research for the printing house took more time than the actual design of the planner! But I knew I had to find a good fit. Around the end of September 2016, I was finally holding samples in my hand that I loved and could not be happier to be finally able to share the final product with my audience.


CEO OF MY OWN LIFE™ planner | Ella Iconic

On the 8th October 2016, CEO OF MY OWN LIFE™ planner was open for pre-orders and ELLA ICONIC start up really kicked off.

Along with my wedding day, it was one of the best days of my life! Within minutes orders came through and I really do want to say a HUGE thank you to everyone!

Many people ask, why did I pick such a long title for this planner, - answer is simple: to inspire! Most people in a corporate world (where I am from) aspire to be CEOs, managing directs and so on, but really, we are all CEOs of our own lives regardless of a job we hold. 

CEO OF MY OWN LIFE planner is not just another planner, it is a tool for someone like me and you, a person who wants the most from life, likes to be structured and reach for the stars! If you are like me, then you are going to love it! The planners are now open for pre orders and we will have them in stock late November 2016. All orders will be shipped then.


Once again, thank you to everyone who believed in me and I sincerely hope you love the planners and our other products as much as I do. It brings me nothing but joy to design each item from start to finish in knowing that it will be a useful tool for someone.

Feedback as always is welcome and if you have any questions I would love to hear from you!



Founder & CEO of ELLA ICONIC (& my own life)

1 comment

  • AJ: October 13, 2016

    I have been waiting for this for months! I’m so happy to hear the story and I wish you the best of success!

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