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WHAT WE DO
Bringing clarity & focus to every area of your life.
With a range of premium personalised planners and stationery, structured to make you feel more in control and be better organised at work, home, and personal life.
New 2026 Planners
Est. 2016 | >1000 4.9* Customer Reviews
Why CEO of My Own Life® Planner?
The go to planner which will hold your entire life together, for:
work | home & family | health & fitness | personal goals and commitments.
With sections for financial management, habit tracking, and even colour therapy, CEO of My Own Life® life planner is the ultimate tool to keep you beautifully organised every single day.
Customer Reviews
"What I LOVE about my yearly purchase of an Ella Iconic life planner is that I literally have a page for everything. Planning work, scheduling, life and reminders. I can hold everything in one diary! It just makes life so much easier!"
"This is the fourth year that I've purchased an Ella Iconic planner and I can't get enough! The structure really copies how my brain works and helps me organise my life and thoughts. The ending of Christmas holidays is a holiday in itself, as I know I'll get to plan the upcoming year in my new planner! This is the first time I've chosen a spiral one but it was so gorgeous I couldn't resist :) The quality is amazing, the look is amazing and every page is so thought through! So I know there will definitely be a fifth planner in my collection next year ;)"
"I waited a year until I brought this, after looking lots I decided to treated myself before Xmas. It really did not disappoint! Beautiful design, really high quality diary and the paper inserts withstand my doodles with a fountain pen. The paper doesn’t bleed or mark the other side. A very happy customer."
"This is 100% the best fitness & workout planner I have ever bought, and the only one I will ever buy again. It covers everything you need to track all your health & fitness goals.@