behind the brand

Founded in 2016, gone fully digital in 2023.

Let me explain.

Meet the Founder

I am Rugile (but you can call me, Ella) and I adore beautiful and functional stationery. So much so, back in 2016 I left a successful career in banking to start a stationery brand all of my own.

I am one of those people who needs to be organised and this is how my flagship product, - CEO of My Own Life® planner was born.

Fast forward a few years and since introducing digital planners to the mix, I have pivoted the business to being fully digital.

When I am not working on designing digital stationery, I teach others how to start their own digital product based business. And in my spare time I can be found either in my garden tending to flowers or at a pottery studio. Creativity runs in my blood and I love nothing more than creating something beautiful out of nothing.

Rugile x

More about the flagship

CEO of My Own Life® Planner

It seems life gets busier and busier as we get older. We work, we have kids to look after, there are chores to do and we still hope to sneak in a gym session if we can. This is why I designed a CEO of My Own Life® planner.

It is designed to prompt us to organise our days and weeks in every area of our life: work, family commitments, health and personal goals.

This planner has been a firm favourite for many women over the years and I hope it will continue to be so for many more years to come.

our collections are growing

Digital planners & Printables

Since introducing a digital version of the CEO of My Own Life® planner back in 2022, the collection has grown to include digital fitness planners, agendas as well as printable versions of all customer favourite ella iconic® planners.

Take a browse and I look forward to welcoming you to our planning family.

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